These characters are the representation of an Australian safety campaign for Melbourne Metro trains which has gone viral. The video which has been viewed over 38 million times on YouTube was done devised by advertising agency McCann Melbourne, developed by art director and designer Pat Baron and animated by 'maker of silly things' Julian Frost. The song, which will almost definitely get stuck in your head, and these cute animations is an indirect attempt at promoting safety messages to an audience that is tired of the mainstream attempts. Well worth a watch, this video gone viral, will surely make you think twice about the stupid actions around trains. Found here.
No comments:
Post a Comment