Even though on his website Jerome Olivet waffles on a bit and describes this concept in mystical depth, the fact is, it's just a beautiful design. Some say it takes away from the iconic bottle that is 'Coca-Cola', but as long as the bottle is red and the liquid is black, I think this is a revolutionary step towards the future of structural design. Apart from the front of the bottle looking like it has a little belly button, I really like this bottle and would certainly pick it up off the shelf.
Found here.
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